The genuine thing or person as promised, stated or implied.
Pursue ‘real’ quality,
Produce ‘real’ quality,
Present ‘real’ quality to society.
Continuously innovating by being the leader in the industry, cultivating a culture where having ‘real’ quality is a given, we strive to create a society where people can live in a safe and healthy world.
Message from the President
President Rie Arai
It all began with the desire to give clients amazing results.
The time was 2005. I had a life changing encounter with the esthetic industry and quit my office job to open my first salon in an apartment building. Although establishing the business was a snap decision, I was blessed with numerous customers and the operation was striving. I was constantly troubled though that some customers never showed visible results.
While I was beating myself for not having a solution for my customers that didn’t show results, I realized that a cream I handmade for an employee with stiff shoulders had slimming properties as well. Having come up with a name, ‘Non F Energy Cream’, to this newly created product, I was able to put it to use at the salon and succeeded in producing slimming effects for customers that hadn’t been seeing any results.
After receiving numerous suggestions from customers to introduce such a wonderful product to the masses, in 2013, upon receiving a license for the manufacturing (production) and distribution of cosmetics, we officially began producing and distribution of Non F Energy Cream.
We also began a school to provide precise knowledge and technique for estheticians to use with our products. Following commencement of the courses we have received high praise for the syllabus and in 4 years over 700 salons have started using our technique.
In order for our customers to see more obvious results, we have incorporated fascial release methods into our treatments. Fascial release has been gaining popularity between professional athletes and at McCoy we have succeeded in integrating esthetic methods into the treatment. We formulated our own ‘McCoy Non F Method Fascial Release Therapy’, which is now taught at our schools and have been receiving exceptional feedback
Additionally, together with the World Academy of Anti-Aging & Regenerative Medicine, we established the General Therapy Academy. The Academy is tasked with inviting various healthcare professionals to different parts of Japan to periodically hold lectures and seminars. By advancing estheticians medical knowledge and skills, each and every one is able to provide a higher level of service and the public’s perception of this profession will continue to improve.
We will strive to not be bound by a fixed ideology and continue to create a culture that pursues the ‘real’ for our valuable partners and customers.
President, McCoy Co., Ltd.
McCoy Company Limited
7th July, 2005
20 (Including the President) (As of 1st Feb, 2017)
<Place of Business>
Osaka Headquarter: 5/F., Urban Building, 1-5-5 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka, Japan
TEL +81-6-4963-8428 FAX +81-6-4963-8429
Nagoya Branch: 4/F., Kaneyo Building, 1-10-27 Nishiki, Naka-ku, Nagoya-shi, Aichi-ken, Japan
TEL +81-52-209-9712 FAX +81-52-209-9713
<Nature of Business>
Manufacture and wholesale of esthetic cosmetic goods.
Sale of cosmetic goods and operation of esthetic schools.
Sales channels in Taiwan, Thailand, China, England, Myanmar, Malaysia, Hong Kong and the United States of America.
McCoy’s fascial release treatment has been used in a spa in Manhattan, New York.
Established McCoy esthetic salon in Yao, Osaka
Began production and sale of McCoy cosmetics
Non F Energy Cream launched
Non F Beauty & Non F Idol Face Line Series launched
Non F Boob Gel, Non F Shabon Roller, Non F Idol Bikyaku Leggings, Non F Idol Leg Tights launched
Corporate headquarters relocated to Kitakyuhouji, Osaka
Exhibited for the first time at Beauty World Japan Osaka 2013
Commencement of McCoy Non F Method Facial Release Therapy School
Commencement of Fascial Beauty Face Line Therapy
Commencement of Free Seminars
Established Nagoya Branch in Naka-ku, Nagoya
Exhibited at the 56th Grammy Awards
Exhibited at the 86th Academy Awards
Exhibited at the 67th Cannes Film Festival
Exhibited at Beauty World Japan Osaka 2014
Exhibited at Beauty World Japan Fukuoka 2014
Exhibited at Beauty World Japan Tokyo 2014 (Exhibited together with bh)
Corporate headquarters relocated to Nishi-Shinsaibashi, Osaka
Non F Dragon, Non F Bonnyzime Pack, Non F UV Gloves launched
Held kick-off party for Non F Monster
Rei La Sean series launched
Exhibited at Cosme Tokyo 2015
McCoy Boob Mask, Grow Black launched
Exhibited at the 87th Academy Awards
Commencement of McCoy Non F Method Beauty Breasts Course
Non F Live Food, Happiness Drops, Body Massage Oil Launched
Exhibited at Beauty World Japan Osaka 2015
Exhibited at Beauty World Japan Tokyo 2015 (Exhibited together with bh)
Exhibited at Harbin Cosmetics Fair
Non F Sports, Hydrogen Water Bottle, Hydrogen Generating Agent Launched
Exhibited at Beauty World Japan Tokyo 2016 (Exhibited together with bh)
Moved Nagoya Branch to Nishiki, Naka-ku, Nagoya
Bronze Sponsor Agreement with Cerezo Osaka (Professional Soccer Team)
Exhibited at Beauty World Japan Osaka 2016
Presented Slimming Division Best Item Award by Esthetic Wired Japan
Exhibited at the 74th Golden Globe Awards
Exhibited at Cosme Tokyo 2017
Exhibited at the 88th Academy Awards